SPECIMEN
SPECIMEN: MUSICAL EXPLORATION LABORATORY
ART DIRECTION + BRANDING
■ PROJECT PRODUCED FOR LA PÉPINIÈRECreation of Specimen's artistic direction (visual identity, communication on social media, set design and video/photo guidelines). Every 2 months, Specimen promotes artists with an assertive artistic style, free from trends and barriers. Specimen is multi-genre, blurring the boundaries between the concrete and the abstract, playing between the visible and the imaginary, brutality and gentleness. The visual identity reflects these dualities, using abstract textures that glimpse each other to create a universe that everyone can interpret in their own way.
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FONTS: Zoyg (Marmite Defontes) + ABC Favorit (Dinamo Typefaces)
VIDEOS: Alexandre Bardez + Vincent Micheron
PHOTOS: Antoine Gravelin