LA DOLCE VITA BY ROSSA PIZZA

ART DIRECTION + BRANDING

︎︎︎ Visual identity and branding for a brand new pizzeria located in Le Touquet, France. Based on the Dolce Vita concept, Rossa Pizza offers an experience around italo-disco and musics from 70’s with a colorful and generous design. Pizza boxes takes inspiration from vinyl sleeves, on wich we can find a QR code linking to the brand's Spotify: consumers can savor their pizzas while listening different playlist made for the occasion. Bags, window stickers, posters, social media… the global identity takes place in different places.

COPYWRITER: Florent Trainaud
3D: Rémy Trappier
FONTS: Modern Ombra (Brandon Nickerson) + Andellia Davilton (Hanzel Space) + Brandon Grotesque (Hannes von Döhren)

︎ PROJECT PRODUCED FOR LAPETITEGROSSE AGENCY