FOCALES
FOCALES, THE SUSTAINABLE LIGHTS FORUM
ART DIRECTION + BRANDING
■ PROJECT PRODUCED FOR LAPETITEGROSSE AGENCYFocales is a forum dedicated to light and lighting with circular economy and innovation as main topics. It’s a place dedicated to meetings and debates, rounding up all the industry professionals. For its 2023 edition, a new artistic direction is proposed. The visual identity is inspired by shadow and light with an abstract key visual in which the logo blends. The icon represents spreading, grouping and focus. Different pictograms linked to the main icon are created to support the visitor on his journey.
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COPYWRITER: Florent Trainaud / FONTS: Monument Extended (Pangram Pangram) + Paralucent (Rian Hughes) + Space Mono (Colophon Foundry)